Frequently Asked Questions
Our Franchise Recruitment team have put together a collection of some of the more frequently asked questions concerning opening a Signarama franchise store. They are also happy to answer any additional questions you might have about franchising. Via phone or email here.
What is a franchise?
Franchising means being in business for yourself but not by yourself. It can provide a safer way to start your business because it offers a business model that includes an entire system for operating the business that has already been proven to work by the franchisor. You, as franchisee will work under that brand with on-going support to assist with its operation.
Do I need relevant experience of the sign industry?
Prior experience of the industry is not a necessity as full training will be provided. Our franchisees have come from a variety of sectors such as finance, IT, marketing, engineering. As a management franchise, your role will be the overall development of the business, including sales, marketing, people management and Operations. We will assist you to employ staff to produce the work so we seek franchisees with the drive, enthusiasm and the determination to succeed, together with an empathy for providing a high quality business to business service.
How does the Signarama franchise work?
This is a franchise which provides signs, graphics and branding solutions to local businesses of all sizes. We offer a wide range of services including, but not limited to, bespoke sign design and installation, brand consultancy, project management.
What training and support is available?
New franchisee receives an initial five week training course, which covers all aspects of the business and comprises a mix of both classroom and ‘on the job’ training and mentoring. In addition, there are a number of regional meetings throughout.
How many staff are needed to set up?
When the business first starts. We recommend a team that covers these two roles: a sign maker in a production role, who can create basic artwork, and an internal sales/admin person. You do not need sign industry experience as your team will be able to carry out the majority of manufacturing work, and of course training is provided for you upfront. Primarily, your role will be to manage the running of the business including building relationship with customers and you should expect to be involved in all aspects of promoting the business, especially within the start up period.
What is the growth potential of a Signarama business?
To be successful in any business is down to the hard work and commitment of the business owner. In franchising however, it’s also about sticking to the tried and tested model. Signarama cannot guarantee your success, what we can guarantee is that we will provide you with the right training, support and systems that we give all our franchises. The opportunities in every area are huge – every business needs signs and it is impossible to saturate the local market. Once your business is established, net profits of 20%-30% are achievable.
What is the franchise recruitment process?
Our recruitment process is designed to ensure that the right people are invited to join the Signarama network. Recruitment is a two-way street, you must be right for us and we must be right for you.
If, having received our franchise brochure, you would like to discuss the opportunity further, the next step would be to send us your CV and completed information form. We will then call you to arrange a meeting where we will explain the business to you and answer the questions you have.
Following the meeting, if we then agree that this business opportunity seems right for you, we would be happy for you to speak to any of our existing UK franchisees, provide you with business planning templates, assist with finance as part of your research.
What is the overall investment?
The total investment required will be in the region of between £85K and £150K, depending on which franchise you choose. This includes the franchise fee of £35,000, together with refit, set up, and working capital costs. It is important to factor in the working capital element which will be required for staff salaries, rent and utilities for the first period of trading.
We enjoy excellent relationships with the main banks, who will lend up to 70% of the overall investment required.
How much are the ongoing fees?
The Management Services Fee starts at 6% of monthly gross sales and reduces as your revenue increased. There is also a Marketing Fund fee, which is also based on monthly gross sales.
What does the Marketing fund levy cover?
Anything to do with the promotion of Signarama nationally is financed through the national promotional fund. This includes but is not exclusive to: website and website promotion, social media, yell.com advertising, trade press advertising, corporate literature design, advertising design etc.
When can I expect to start trading?
Having signed your franchise agreement trading would commence within 3-6 months. The timeframe will be determined on finding the right premises, staff recruitment, setting up the premise, training etc.
When would the business start to make a profit?
We support franchisees with the aim to achieve break-even within year one. Many franchisees break even well before the end of year one and you can learn best practice from your peers as you get to know the Signarama network.
I already have an existing business but I want to expand, are there still opportunities?
Yes of course! In addition to our original franchise package we have a new opportunity for dual branding enabling you to expand your existing business with the recognised and trusted Signarama brand. Please contact us for more details.
Sound interesting to you? Get In Touch.
If you are interested in working together, send us an enquiry and we will get back to you!