Signarama Birmingham South owners Tracy and Jeremy Andrews were proud sponsors of  the 2016 Balsall Common Festival Fun Run in aid of the Lily Mae Foundation.

Over 600 people ran 5k or 10k to raise funds for the Balsall Common based charity which helps and supports parents and families affected by the death of a baby. Children also took part in a junior 5k race.  The route was lined with over 1000 well-wishers who turned out on the day to support the runners and cheer them on.

Signarama produced 150 lamp post signs displayed around the local area for two weeks before the event, along with all the signage on the day and a large Media Board which formed the photographic backdrop for the medal presentations.

Said Signarama director Tracy Andrews: “We chose The Lily Mae Foundation as our charity of the year as they are a local charity that is close to our hearts. Supporting the community we serve is very important to us, and as we specialise in making signs it made sense to do our bit by producing the visual display material for the fun run.”

The Lily Mae Foundation was delighted with the response it received from Signarama and other local companies. In an email sent to Tracy after the event, Lily Mae’s father and founder of the charity Ryan Jackson wrote: “I just wanted to say a massive thank you for your superb sponsorship support for our Fun Run and for making it such a huge success once again.”

The Lily Mae Foundation was set up in July 2010 in memory of a very special little girl.  It was formed to create a lasting legacy to not only Lily Mae’s parents and family, but also to many others who were not fortunate enough to meet her.

The foundation is determined to change public perception of Stillbirth and Neonatal Death.  Despite its frequency, there is little public perception of the frequency of Stillbirth and Neonatal Death. There has also historically been a lack of funding for research into Stillbirth and Neonatal Death.