When you open your own sign business franchise with Signarama, we believe that these are the six keys to growing your business as effectively as possible.
It’s important that franchisees dedicate time and energy to each of these six keys in order to reap the rewards. Think about baking a cake: If you decide you don’t like eggs and decide to leave eggs out of your batter, your cake won’t come out properly. Similarly, each of these six keys must be attended to in order to see the benefits.
Great Quality Work
Signarama has built up a reputation as a quality one-stop shop for all of our customers’ signage needs since 1986. Quality work is an important tenet of our business. Customers know they can trust us to create products that look great and last for years. That’s why it’s so important for our franchisees to dedicate themselves to producing this same high-quality work in their locations.
Great Customer Service
Signarama franchisees should put a strong emphasis on great customer service. Developing strong relationships with your clients helps you build repeat business and also leads to great word-of-mouth exposure to other customers. Carefully listening to customers’ needs, being honest and clear about what they should expect, and producing high-quality work are just a few ways Signarama franchisees provide great customer service every day.
Get Involved in Community Organisations
It’s not just local businesses who have signage needs; community organisations like rotary clubs, scouting groups, sports teams, and more all need signs to help them advertise their own events and fundraise. Developing strong relationships with your local organisations will help make your Signarama location the go-to spot for your community’s signage needs.
Market and Promote the Business
At Signarama, we’re in the business of helping others promote themselves, but we shouldn’t forget the importance of promoting ourselves in the process. Our training and support team can help you develop targeted marketing campaigns to promote your business, but it’s up to you to manage these campaigns in order to get the most out of them.
Advertising is just as important for your business as it is for any other. In addition to developing marketing campaigns, advertising your presence through television and radio ads, social media campaigns and more, is an important way you can reach out to members of your community who aren’t aware of your location and the services you can provide. Spreading your message far and wide is an important key to building awareness of your business.
Protect the Brand
Protecting the Signarama brand is key not only to your own growth, but to the reputation of our entire company. You can protect the brand not only by running your business in an honest and honourable way, but ensuring your customers are satisfied, and by making Signarama an important fixture in your community. Running your business with honesty and integrity is the best way to build Signarama’s reputation locally and globally.
These six keys to success, when practised consistently and diligently, will help you to grow your business into an endeavour you can profit from and be proud of. If you’d like to learn more about opening a sign business franchise with Signarama, reach out to us today.