Having launched the concept in 2017, Signarama are proud to announce the launch of the UK’s first ever Signarama Light showroom in Salford.
“We are thrilled to have officially opened the doors of my Signarama Light,” said the new operator, Keddy Banda, “the opportunity to expand our business through the Light model was too good to miss. You get all the benefits of the franchise in terms of training and support but on a low-investment, high ROI basis. It’s win-win for us!”
Designed to offer a more affordable entry level to the UK’s booming signage market, Signarama Light showrooms are fully fitted out just like all other Signarama centres but crucially, don’t have any production equipment on site. As a result, the required building footprint is much smaller and therefore attracts lower rental and business rates, keeping costs to a minimum.
Signage and graphics production is outsourced to top quality national and local suppliers – including existing franchisees in the Signarama network – meaning there’s no need for an in-house production and design workforce. Consequently, Signarama Light franchisees can focus on doing what they do best; meeting customers and driving the business forward through sales and strategic development. Ensuring the highest quality of product and service to customers is a number one priority.
The added beauty of the Light model is that franchisees can choose to upgrade to full production facilities as they grow or, as Keddy and the team plan to, open a network of Light showrooms that can feed a central production centre:
“Our main Signarama showroom in Preston handles all production in-house. We have a fantastic team there and together, we’re focused on building an empire of Light showrooms in nearby territories with Preston being the hub. I think the flexibility of the model now is going to be really appealing to people because of how many different ways you can grow and expand as a business.”
With over 900 franchisees in 60 countries, Signarama is already recognised as a global leader in the signs and graphics market. Thanks to the introduction of the Signarama Light model, the UK network is taking the first steps towards its mission for the future: to be the UK’s leading signage brand and the go-to solution for all businesses seeking to improve their brand visibility.
“We’re very excited for the Signarama Salford team, it’s just the beginning of a new era in Signarama’s UK history. The Light model is really grabbing the attention of aspiring business owners as well as those already in the sector. It opens up the industry to a much wider audience, including younger generations keen to get into business ownership but previously priced out of the market,” says Aliyyah-Begum Nasser, Signarama’s UK Managing Director.
For more information on the Signarama Light model, call 0208 930 9047 or email firstname.lastname@example.org.