If you decide to open your own sign franchise, you might be wondering what kinds of customers to expect. If you stop and think about the various organisations in your community, the quick answer is that all of them are in need of sign franchise services. This short list gives a few examples of the kinds of customers you can expect to serve.
Businesses large and small rely on sign makers to advertise their services and events. Whether it’s a small day care or salon being run from a home or a chain of pizza restaurants, everyone relies on signs. Whether they’re announcing new services, sales, special events, or simply advertising their business, the local businesses in your community are important customers for any sign maker. One of the benefits of marketing towards other businesses is that regardless of the economy’s direction, businesses always need to advertise.
Increasingly healthcare practitioners are turning to private custom as a growing revenue stream. With effective signage, healthcare organisations can communicate their services to their target audiences including any current promotions, and informational messaging about looking after oneself, and much more. Healthcare practitioners tend to use a fair amount of internal as well as external signage, in particular also to ensure they meet regulatory requirements.
Charities use signs in much the same way businesses do. Charities rely on volunteers and fundraising in order to accomplish their goals. They rely on high-quality signs to help spread their messages and raise awareness. They similarly use signage to help raises community awareness of their presence. Whether they’re trying to attract new members, promote a community event, or raise money, charities rely on signs to spread the word.
Schools and Universities
Signage is instrumental for many K-12 schools. In many cases, local schools do a lot more than just educate your community’s children; they serve as community hubs for holiday, charity, and sporting events. K-12 schools need signs to advertise events such as these, as well as to convey important information such as enrolment dates, and sometimes even open employment positions. Similarly, universities are communities unto themselves. Every day on a college campus brings a host of speakers, fundraisers, social activities, and more. Countless clubs and student groups work to organise these events and will need access to signage in order to promote them. Other university signage needs include parking notices, directional signs, campus maps, and more!